I created the design and led content for several Airbnb email campaigns. This series is part of their Airbnb for Work series that goes to new members. The purpose is to be a nurture campaign to encourage new bookings and introduce how Airbnb for Work is a better, more comfortable way to travel on business trips.
Bridgestone Tires is one of twelve official partners of the Olympic Games. At Razorfish, we were tasked with creating an inventive digital activation campaign to establish Bridgestone as a leader on the world stage. The idea was built around performance of elite athletes and the performance of Bridgestone tires.
We created a 3-part campaign likening the performance of athletes to tires; a look behind the performance of real Olympians; and a way for consumers to test their own performance in a full-blown native mobile game (more on that later).
An advanced interactive video-driven website housed all this content in a seamless timeline format. It has a controllable split screen, gesture controls and more. We planned, arranged and shot every piece of content within this site.
Arby's has the meats. So much that it followed up its venison sandwich with a seared duck breast sandwich. I concepted and created this video to promote the debut limited-run sandwich. This intentionally short and simple piece of content ran on Arby's social channels as well as accompanied PR earned media pitches; which in turn, ran along side stories in many online publications. Quack.
At Edelman, we hosted a ONE Club Advertising Event. I was tasked with promoting this event as well as positioning Edelman within the Atlanta ad world. To promote Edelman’s earned media angle, I concepted and designed this Atlanta-themed visual around the line “Ads are bought, attention is earned.” This ran in the worldwide program book and hangs on the wall.
As a design director for J.P. Morgan, I directed–and was hands on–in the creation of industry-leading interfaces and customer experiences for the firm's global digital financial platforms. Leading a talented team, I drove design of the bank's suite of seamlessly integrated tools used by millions worldwide. Recognizing the need for consistency, I established and guided development of an intuitive design system enabling product teams to readily build engaging, on-brand experiences. My passion for human-centric design established new standards for intuitive and impactful digital financial products at scale.
I led and executed LTO and ice cream flavor promotions for Baskin-Robbins in-store and online. This included concepting the ideas and visuals to art directing the photo shoots. We aimed to use whimsical imagery and sharp copy to give life to the products and flavors.
I created the visual brand identity for Red Hare craft brewery based out of Marietta, GA. We wanted it to have a hometown grass-roots vibe with character. I created the logo, packaging and original illustrations. I really love seeing (and drinking) this beer out there in the world now. It also makes for good bar conversation :)
How do you promote that Papa John's now has the most ways to pay online than any other major pizza chain? Let's feature the different ways everyone eats their pizza. Eat your pizza your way, pay your way.
As part of the Bridgestone Olympic partnership we created a mobile game for iOS and Android. It is a massive 3D game with 28 different Olympic events. The premise is that each event lasts less than 10 seconds. You are thrown into a gauntlet mode of non-stop back-to-back games to score as high as you can and medal up!
Starbucks was looking to redesign their entire website and merge Starbucks.com with StarbucksStore.com. Nurun was a finalist for the business and we went to Seattle to pitch at their headquarters. I created this web concept to show our vision. Starbucks felt their current site was very white and sterile and didn't accurately convey their brand. I was inspired by the warmth and textures used in their physical stores and created a new look that gives more character and style. I also envisioned curated collections as another way to present and sell more products.
Yamaha tapped my Edelman creative team as Brand AOR to help launch their new lineup of over 20 different Boats and Waverunners. We launched a fully integrated campaign called "Run the Water". We even created a real limited run branded energy drink. We also embarked on intensive on-water video shoots for broadcast and digital as well as created a slew of print materials.
I was tasked with improving the eCommerce experience on SeaWorld's website for users purchasing annual passes (a big source of revenue on their website). I lead the early client whiteboarding sessions and ultimately executed the user experience design to take a complex problem and simplify the checkout process. The solution lead to a 15% increase in conversions and was applied to all of their parks including Busch Gardens, Aquatica, Discovery Cove, Adventure Island and more.
A content video series created to reposition BOOST within it's new branding message. We sourced and filmed 6 real people age 55+ who are "living it UP". Life doesn't slow down after 50 and can be just the start of something special.
Inspire Brands is the new holding company for the restaurants Arby's, Sonic, Buffalo Wild Wings, and Rusty Taco. Following their purchase of Sonic, I was tasked with creating this brand video to celebrate the convergence of all four brands under Inspire. The creative concept revolves around the table and what it means to both the company and its customers.
1SONG was a personal project. I created a passive music discovery service to make finding new songs as easy as possible. Users simply sign up and will get 1 song emailed to them once per day. I did everything top-to-bottom for this including all the development and technology required. Oh, I also picked the music ;) I have a music background as a club DJ and recording studio engineer.